Creative Ways An Agent Can Use Our Guaranteed Cash Offer
We will make a guaranteed cash offer on your potential or actual listing. With that in mind, we decided to come up with some ways you can leverage that cash offer to help you get more listings and more listing leads.
Give a Guaranteed Cash Offer
I am sure you have seen the agents out there giving a cash offer to buy homes. Many of them are leveraging that offer to give people a few options when selling there home. They can say “here is what we can offer a cash, no showings, as-is offer and here is a price we can list it for”. Some people will want that fast sale and others will opt for the more money option and have you list the home on the open market.
Offering a guaranteed cash offer also sets realtors apart from competitors. It demonstrates confidence in their ability to close deals quickly and provides sellers with a sense of certainty and security.
Seller are truly only looking for one thing when meeting with an agent – a buyer.
Attracting Distresses Sellers
Guaranteed cash offers can be particularly appealing to distressed sellers who need to sell their homes quickly, such as those facing foreclosure, divorce, or job relocations. The main thing we are looking for as real estate agents is a buyer or seller that is motivated and their timing is now. Distressed sellers fit that mold perfectly. We are in a unique situation to help them solve their problem and help them in a tough situation.
Assisting distressed sellers in selling their homes can also be emotionally rewarding. Real estate agents who provide effective solutions and support to sellers in challenging situations can create loyal and satisfied clients who may refer others to their services.
Some distressed sellers will take the cash offer but others that are not in as much of a hurry may just want to list the home with you on the open market and get more money. By making them a cash offer it will get them to raise their hands and say “YES! I need to sell my home.”
While there are advantages to working with distressed sellers, it’s essential to approach these situations with empathy and sensitivity, as the sellers may be going through difficult times. Agents should also be well-versed in the legal and ethical aspects of handling distressed property transactions to protect both their clients and themselves.
Buy This Home, We’ll Buy Yours
One of the biggest stresses for a home seller is timing the sale of their home with the purchase of a new home. By giving a cash offer on their current home, you can offer a flexible closing date. This way no matter what twists and turns that a home purchase may bring them, they have a guaranteed cash offer with a flexible time frame on the sale of their home.
We are currently offering sign riders for agents local to Chattanooga that say “Buy This Home, I’ll Buy Yours”. Just by simply adding this rider to your sign, you will not only get buyer leads from your sign but also seller leads!
Love Your Home or We’ll Buy It Back
So you have sold a home to one of your buyers but you want to make sure they are your client for life. By offering them a guarantee that they will love their home or we will come back with a cash offer, it gets them to raise their hand when they are ready to sell. For whatever reason it may be, job transfer, hate the neighbors or change in financial situation, you are there to solve their problems.
Marketing to Expired Listings
If a homeowner had their home on the market and it didn’t sell, we can take for granted that they are still interested in selling the home. Imagine if your marketing to them said “I have a specific buyer that may be interested in buying your home”, do you think they would be interested in talking to you?
Of Course!
Not only are we (as the cash offer buyers) interested in buying that home but we could also make an actual offer. If the offer is accepted, you would get your side of the transaction, if not both sides depending on how you present it to the seller.
If the offer is not accepted, you have placed yourself in a position in their eyes that you have buyers that want to buy their house. When you establish with the sellers that you are the one that has buyers, you will have the inside chance a relisting the home.
Final Note on Guaranteed Cash Offers
The whole goal of leveraging the cash offer is to help your leads or clients solve a problem. Sometimes they will accept a cash offer to avoid the hassles. If they don’t accept the cash offer, you position yourself as the agent with the buyers and they are more likely to sell their home with you.
Finally, remember to clearly outline the terms and conditions of these guarantees in your contracts and ensure they comply with local real estate regulations. These creative guarantees can help you differentiate yourself in the market and build trust with your clients.